Milu

Client: MILU

Services: Concept / Naming / Visual Identity / Art Direction / web / signage / print

Milu Hotel fuses old-world elegance with modern design and an open gallery, transforming the hotel into a living and evolving art collection.




Milu Hotel, Florence, lies in an elegant 14th-century building, that embody the essence of understated luxury. The open Gallery at Milu Hotel is an omnipresent experience from the moment the doors of the hotel swing open, continues throughout the staircases and the guests floors and leads all the way through the Library, transforming the hotel into a living and evolving art collection. The artworks on display at Milu Hotel are selected from a curated collection of works that decorates each space. The rotating exhibition space will feature international artists working within various mediums such as sculpture, space installation, drawing, video and photography, and are available for purchase by hotel guests and visitors to the property.

Milu Hotel fuses old-world elegance with modern design and an open gallery, transforming the hotel into a living and evolving art collection.




Milu Hotel, Florence, lies in an elegant 14th-century building, that embody the essence of understated luxury. The open Gallery at Milu Hotel is an omnipresent experience from the moment the doors of the hotel swing open, continues throughout the staircases and the guests floors and leads all the way through the Library, transforming the hotel into a living and evolving art collection. The artworks on display at Milu Hotel are selected from a curated collection of works that decorates each space. The rotating exhibition space will feature international artists working within various mediums such as sculpture, space installation, drawing, video and photography, and are available for purchase by hotel guests and visitors to the property.

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